Seat will stop making cars due to a significant decline in sales, chairman of the company Thomas Schäfer reports. Seat sales peaked in pre-pandemic 2019 reaching almost 550,000 vehicles. In 2022, the figure dropped to 232,696 units. The year ended with a symbolic profit of €67.5 million, which wasn’t even enough to make up for previous losses.
However, the parent company is discussing the fate of the brand and plans to find a different role for it. It is thought that Seat might produce urban mobility solutions like ATVs, electric scooters, etc.
As for cars, the Spanish manufacturer will focus on the development of the Cupra brand. The plan is to produce powerful electric vehicles, as the segment is very promising and requires dynamic improvement amid the ever-growing competition in the electric car market.